FOR INDEPENDENT GYM OWNERS

Packed Classes.
Empty Pockets.

RackRate reveals the real numbers behind the sweat. Stop subsidizing your most popular classes and start taking home what you're actually worth.

No credit card. Just a clearer picture of your gym's real numbers.

RackRate Gym Coaching Preview

I Was Subsidizing My Own
Most Popular Class.

— Relieved Studio Owner, Year 3

Honest Advice,
Instantly

Get honest, math-backed business advice in seconds. No corporate fluff, just the exact moves you need to make to stop subsidizing your own gym.

Derek Soto, Founder of RackRate

BEHIND THE ADVICE

Ten Years of
Figuring Out The Math

"One gym. One near-bankruptcy. Now coaching owners who are done being the hardest-working broke person in their building."

You didn't open a gym to become an accountant, but the math doesn't care about your passion. After subsidizing his own most popular classes and staring down the barrel of a closed business, Derek stripped his model down to the studs. He stopped guessing and started tracking.

RackRate is the exact system he built to turn a chaotic, crowded room into a predictable, profitable business. No fluff. No motivational speeches. Just the hard numbers you need to finally pay yourself what you're actually worth.

THE COPILOT ADVISORS

Your Four
New Partners

● LIVE

Member Revenue

Finds the leaks.
Tells you exactly who is costing you money and who to upgrade.

● LIVE

Schedule

Cuts dead weight.
Highlights the classes subsidizing your ego, not your bank account.

● LIVE

Owner Time

Buys your life back.
Maps exactly how many hours you are working for free.

● LIVE

Ask Derek

Blunt truth on demand.
Type your numbers, get an unfiltered reality check.

THE OUTCOMES

Clarity Over
Grind

Dashboard showing hidden revenue streams

Find the Math Hiding in Plain Sight

Packed classes don't always mean profit. We'll show you exactly which offerings are quietly subsidizing the others, so you can stop running on a treadmill just to break even. It’s not magic—it’s just better ledgers.

Clock Out While The Gym Stays Open

You didn't open a business to become the hardest-working, lowest-paid employee in the building. RackRate helps you structure your schedule so you can actually step away—without the revenue dropping the moment you walk out the door.

Schedule advisor recommending owner time off
Decision support module interface

Cut Through The Noise With Confidence

Should you raise prices? Drop that 5 AM class? Hire another trainer? Stop guessing. Get clear, data-backed guidance that turns agonizing choices into obvious next steps. You've got backup now.

Derek is running your class economics...

RackRate tool processing class economics with a sleek progress bar

REAL OWNERS. REAL MATH.

Owners Who Figured
It Out

I had 180 members and was still stressing over payroll every 15th of the month. RackRate showed me exactly which classes were bleeding money. I finally took a paycheck.

Mark Davis
Mark Davis
Owner, Ironclad Barbell

I was teaching 25 hours a week just to keep the lights on. Derek's tools helped me restructure my pricing and actually hire an instructor without panicking about the margins.

Sarah Jenkins
Sarah Jenkins
Founder, Flow State Yoga

The math never made sense until I ran it through RackRate. We optimized our semi-private model and dropped our lowest-performing hours. It feels like having a CFO who actually gets the gym business.

James Torres
James Torres
Owner, Apex Training

One Login Away From
Clarity

Get a plan that doesn't require more coaching hours.

No credit card. Just a clearer picture of your gym's real numbers.

RackRate Logo

No credit card required. Just a clearer picture of your gym's real numbers.

© 2026 RackRate. All rights reserved.

Privacy Policy   |   Terms of Service